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- Webアンケート調査 設計・分析の教科書 第一線のコンサルタントがマクロミルで培った実践方...
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Mahsulot #:
87943955
Webアンケート調査 設計・分析の教科書 第一線のコンサルタントがマクロミルで培った実践方法 DATA UTILIZATION
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Mahsulot #:
87943955
UZS 336841
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Mahsulot tafsilotlari
- Webを使ったアンケート調査で失敗しないためのコツを徹底解説！本書は、顧客理解・消費者理解に不可欠なWebアンケートの設計と分析の基本について説明しています。今ではPCはもちろんスマホを利用したアンケート調査を手軽に実施できるようになりました。その一方、期待する成果を得られないといった問題が発生しています。実は、アンケート調査を成功させるには考慮すべき内容が思いのほか多く、慣れないうちは調査票を作った時点で失敗が決まってしまうこともあります。そこで本書では、「成果につなげるために、押さえておくべきアンケート設計・分析のコツ」を解説しています。筆者は、年間3000社超の企業のマーケティング支援を行うマクロミルに長年在籍し、現在はそのグループ会社のエイトハンドレッドで企業のデータ利活用の推進、人材育成支援などに従事している渋谷 智之氏。この1冊でアンケート設計の基本的な流れやWebを用いて調査する際の注意点（陥りやすい罠）を知り、ビジネスに活用できる知識と実践方法を習得できます。【こんな方におススメします! 】・アンケートを設計・分析する必要があるデータアナリストやマーケティング担当者、企画担当者・アンケートを実施したことがあるが、有効活用できなかったビジネスパーソン・データ利活用プロジェクトを統括する立場にある管理職クラスの方々【本書の構成】第1章 意識データを使いこなすことの重要性第2章 Webアンケートの実施ステップ第3章 Webアンケートの成否を握る「リサーチ企画」の理解第4章 Webアンケート調査票の作成第5章 Webアンケートの集計・分析第6章 Webアンケート分析の幅を広げる解析手法第7章 代表的なリサーチテーマの理解
| Publisher | 翔泳社 |
| Publication date | December 13, 2023 |
| Language | Japanese |
| Print length | 252 pages |
| ISBN-10 | 4798182176 |
| ISBN-13 | 978-4798182179 |
| Item Weight | 1 g |
| Dimensions | 5.83 x 0.71 x 8.27 inches (14.8 x 1.8 x 21 cm) |
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Savol: Ubuy'dan Webアンケート調査 設計・分析の教科書 第一線のコンサルタントがマクロミルで培った実践方法 DATA onlayn xarid qilish qanday?
Javob: Ubuy'dan Webアンケート調査 設計・分析の教科書 第一線のコンサルタントがマクロミルで培った実践方法 DATA onlayn xarid qilish oson.. Siz shunchaki mahsulotni qidirib topishingiz, tekshirish paytida jo'natish usulini tanlashingiz va uni manzilingizga yetkazib berishingiz kerak. -
Savol: Webアンケート調査 設計・分析の教科書 第一線のコンサルタントがマクロミルで培った実践方法 DATA ichida onlayn xarid qilish mumkinmi?
Javob: Ha, Ubuy Uzbekistan’da ushbu mahsulot sizga mos narxda xarid qilishingiz mumkin.. Webアンケート調査 設計・分析の教科書 第一線のコンサルタントがマクロミルで培った実践方法 DATA mahalliy hududda ishlamaydi, ammo tezkor yetkazib berish xizmatlarimizga ishonishingiz mumkin. -
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Hoziroq buyurtma bering va oling Juma, Oktyabr 09
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