ブランドをデザインする!
Japan doʻkonidan import qilingan
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Mahsulot tafsilotlari
- “効く”デザインは「フォーカスRPCD」でつくる!中小から大手企業まで、ヒット商品を手がけるブランディングデザイナー西澤明洋が、自ら手がけたブランディング事例を解説します。自身で編み出した“結果を出す手法”「フォーカスRPCD」に沿って、ブランディング事例について振り返るほか、企業側の担当者との対談を交え、成功のターニングポイントを考察します。また、イノベーション研究の第一人者、一橋大学の米倉誠一郎教授とデザインが企業経営にもたらすメリットについての対談も収録。デザイナーはもちろん、デザインの見識を深めたいビジネスマンにとっても、見逃せない内容です。
| Publisher | パイインターナショナル |
| Publication date | January 18, 2011 |
| Language | Japanese |
| Print length | 239 pages |
| ISBN-10 | 4756240658 |
| ISBN-13 | 978-4756240651 |
| Item Weight | 469 g |
MAHSULOT TAVSIFI
ブランドをデザインする!
Muhim ma‘lumotlar
- Cheklovlar: xalqaro jo‘natiladigan mahsulotlar uchun quyidagilarga e’tibor bering: ishlab chiqaruvchining kafolati haqiqiy bo‘lmasligi mumkin; ishlab chiqaruvchining xizmat ko‘rsatish imkoniyatlari mavjud bo‘lmasligi mumkin; foydalanish va xavfsizlik bo‘yicha yo‘riqnomalar qabul qiluvchining davlat tilida bo‘lmasligi mumkin; mahsulotlar (va ularga tegishli materiallar) qabul qiluvchining mamlakati standartlari, spetsifikatsiyalari va markirovka talablariga muvofiq ishlab chiqilmasligi mumkin; va mahsulotlar qabul qiluvchining mamlakatida ishlatiladigan kuchlanishga va boshqa elektr standartlariga mos kelmasligi mumkin (adapter yoki konverterdan foydalanish kerak bo‘lishi mumkin). Qabul qiluvchi mahsulotning o‘z mamlakatiga qonuniy ravishda olib kirilishi mumkinligiga ishonch hosil qilishiga javobgardir. Ubuy yoki uning filiallaridan buyurtma berayotganda, qabul qiluvchi mas’ul importchi hisoblanadi va o‘z mamlakatining barcha qonunlari va qoidalariga rioya qilishi shart.
- Ubuy-da e’lon qilinadigan hamma mahsulotlar ham sotilavermaydi, chunki Ubuy global qidiruv tizimidir. Mahsulotlar eksport/savdo qoidalariga bo‘ysunadi.
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